August 1, 2013
CLEMSON/CENTRAL — A TCBY Yogurt franchisee has opened his 18th store of that brand in Clemson.
The store opened last week the new commercial development anchored by Publix Supermarket on Tiger Boulevard.
“It is great to be able to bring TCBY back to Clemson,” said Charlotte-area franchise owner Samuel Batt. “We are just so excited to be there and become a part of the community.
Batt did not participate in the earlier location of the chain in Clemson but has been part of a resurgence of the brand in the Carolinas. That resurgence has focused on the roll-out of self-serve stores like the one in Clemson.
The store includes six machines, providing 12 different frozen yogurt flavors in soft-serve fashion, Batt said. “You come in pick the different flavors you want and then select from the toppings bar.” Toppings range from chocolate to fruit to cereals and candy.
The locations also offer products that are non-fat varieties, no-sugar-added varieties and sorbets.
TCBY has 30 years of experience in development of its product, he said. “TCBY has its own R&D department. They put a lot of effort into insuring quality flavor and nutrition.”
TCBY is an acronym that represents the company’s marketing phrase ‘The Country’s Best Yogurt. “We are that but we also strive to have the country’s best customer service and the country’s best cleanliness, all of it,” Batt said.
The brand’s 30 year history of quality carries with it a history of relationships that Batt also strives to cultivate, he says.
The 32-year-old says he grew up going to TCBY locations in Philadelphia.
“It is the type of place you go to with you children after the ball game or other family gatherings. We want to be a place that helps bring the community together,” he said.
That philosophy, the brand and the quality are things that have led to Batt’s success, he believes. His company has grown from one store on Charlotte’s south side in April of 2010 to 18 stores through the Carolinas.
“We wanted to bring one to Clemson. My wife is originally from Greenville and a lot of her friends went to Clemson,” Batt said. The couple met at Penn State University, before settling in the Charlotte area.
Tyler Vigfusson of Clemson serves as general manager. Batt suggested customers should watch out for an undisclosed new release at TCBY stores on Aug. 8.
That follows the recent roll-out of Greek yogurt to the chain.
Locally, the Clemson store is seeking 500 Facebook fans as a challenge for the store providing a free yogurt day.
The Facebook identity can be found at facebook.com/tcby.clemson.