EASLEY — Baptist Easley Hospital, under the leadership of CEO Michael Batchelor, has been focused on charitable work in Pickens County and the United Way is the benefactor this time.
The hospital raised $40,111 in its 2014 United Way campaign translating to 115 percent of the goal set as an organization.
Batchelor believes it is a reflection of the culture within the staff and a few changes in the focus of the organization concerning where the emphasis should be placed, narrowing the number of charities to five, the United Way being one of those.
“We did it differently this year and developed a methodology for how we as an organization channel our efforts for charity,” Batchelor explained. “We sat down and did our goal setting by unit within the hospital and set a goal for each. I think that helped breed success in the fundraising efforts.”
By establishing five charities as the central focus of Baptist Easley’s charitable work and donations, Batchelor and his staff used a range of charities for there to be a choice for all employees. The concentration was also part of Batchelor’s desire to have the hospital more involved in the Pickens County community.
“We chose these five charities to appeal to everyone and hopefully there would be one of them that would speak to each employee,” he said. “We are allowing payroll deductions and allowing our people to choose where they want to help.”
Although Batchelor is pleased with the results of this year’s drive, he believes next year could be even bigger with the addition of the physicians and nursing groups to the mix. He hopes to break the $100,000 mark.
“I believe next year, with the doctors and nurses, we could add another $50,000 to $60,000 to the campaign,” he explained.
Though the $40,111 figure is being reported as the final figure, employees were allowed to donate through Aug. 29.